ALL FLORIDA PRO LEAGUE NAMES OMEGA MEDIA AS OFFICIAL MEDIA PARTNER

FLORIDA — May 14, 2026 — The All Florida Pro League (AFPL), Florida’s top semi-professional pickleball league and one of the fastest-growing competitive sports organizations in the Southeast, today announced a strategic media partnership with Omega Media, a digital marketing agency with a proven track record of accelerating growth for elite sports brands across the country. Under the agreement, Omega Media will serve as the Official Media Partner of the All Florida Pro League, taking the helm on utilizing all the content created, social media management, Meta advertising, lead generation, and marketing automation.

The All Florida Pro League has established itself as the premier competitive pickleball organization in Florida, featuring an eight-team league structure, professional-level prize money, and a player development pipeline that has already produced sponsored and drafted athletes. Operating across major Florida markets including St. Petersburg, Jacksonville, and Miami with continued expansion planned, AFPL represents one of the most credible and community-rooted pickleball organizations in the country.

“What started with the mission to help players be seen has turned into something real here,” said David Tabb, Founder of the All Florida Pro League and All Florida Pickleball. “We have a full league, real stakes, amazing players that are also great humans, and a growing fanbase. What this partnership with Omega Media does is give us the consistent, professional content and marketing infrastructure to match the quality of what we’ve built on the court. Our goal is to show players while helping them grow as professionals. We are putting in place more resources to help them grow by bringing more resources into the fold. Omega has the track record to help us do this. But equally important to us is what this means for our players. We have always believed that competing in AFPL should open doors  to higher levels of the sport and to better opportunities off the court. Omega is going to help us tell those stories in a way that gets our players noticed.”

Omega Media brings a strong résumé to the partnership. Their client portfolio includes USA Women’s Rugby, 2024 Paris Olympics Bronze Medalists where Omega has over the past few years driven both USA Rugby and USA Youth & High School Rugby in growing their digital presence. This support helped the organization surpass 50,000 registered rugby players in the United States, a historic high for the continually growing sport. Additional work with Conquer Padel, Squash on Fire, and Property+Padel has produced results including a 21,100% increase in website traffic, 13x follower growth, and over $280,000 in directly attributed revenue from Meta advertising campaigns.

“The All Florida Pro League already has the foundation that most sports brands spend years trying to build,” said Jake Brelesky, Co-Founder of Omega Media. “There is a real league, real player stories, real energy, and real footage. Our role is to build the content and distribution engine that turns all of that into a consistent stream of registrations, viewers, and sponsor dollars. We are genuinely excited about this partnership and what we are going to build together.”

The partnership will focus on four areas of work beginning immediately. Omega Media will build a content repurposing and distribution engine that transforms existing livestreams, replay footage, and event coverage into a consistent stream of social content across AFPL platforms. Alongside that, the agency will develop brand storytelling and sponsorship-facing content that highlights player success stories, league-level professionalism, and community impact. 

Central to the partnership is a dedicated commitment to player elevation. Omega Media will produce documentary-style features, athlete spotlights, and behind-the-scenes content designed to raise individual player profiles and attract attention from higher levels of the sport. This work directly supports AFPL’s core mission of developing players who are professionals in every sense, prepared mentally, commercially, and personally to succeed both on and off the court. 

The All Florida Pro League is Florida’s premier professional pickleball organization, producing recreational and pro-level tournaments, charity fundraisers, and league events across major Florida markets. Co-Founded by David Tabb, Martin Michelsen and Chris Crouch AFPL is dedicated to making pickleball an asset to communities statewide  connecting players of all skill levels with high-quality competition, supporting charitable causes, and developing the next generation of professional pickleball talent. Omega Media is a sports-focused digital marketing agency with a proven framework for transforming sports brands into high-growth digital properties, working with organizations ranging from national governing bodies to local clubs.

All Florida Pro League David Tabb david@theopenplay.com www.pbproleagues.com 

Omega Media Jake Brelesky  jake@omegamediaagency.com & Alexa Quintanilla alexa@omegamediaagency.com  www.omegamediaagency.com